Clear positioning and direction for creative teams to win the right work
I translate complex ideas and capabilities into legible, actionable strategy—so you can move forward with focus.
Clarify Your Positioning.
Define Your Direction.
Strong positioning defines what you do, how you’re different, and where you should focus. It becomes the foundation for how you communicate your work, pursue opportunities, and grow your business.
I work with creative and design-led teams to clarify their positioning and define strategic direction—translating complex capabilities into clear messaging, focused offerings, and actionable next steps.
About Us
Hi, I'm Yvonne, founder of Cache
I’m a strategist working at the intersection of research, design, and business. With a background in Anthropology from Dartmouth and Landscape Architecture from Harvard GSD, I translate complex ideas and capabilities into clear positioning and direction.
My approach is grounded in a combination of ethnographic research and business strategy. Across 2 global design companies, I led strategic framing across 60+ design and business proposals, securing $20M in awarded work by aligning narrative, positioning, and opportunity. Across roles, I’ve worked with founders, executives, and public sector leaders to turn ambiguity into clear decisions and forward momentum.
Services
Positioning + Direction
Define what you do, how you’re different, and where to focus—so your work is clearly understood and strategically aligned.
Growth + Opportunity Strategy
Identify the right clients, projects, and opportunities to pursue, and shape a focused approach to winning better work.
Experience & Launch Strategy
Translate ideas into cohesive, end-to-end experiences across physical, digital, and brand touchpoints.
Client Industries
Architecture +
Built Environment
Architecture firms, landscape practices, urban design, and real estate development
Creative Studios
Branding studios, multidisciplinary design practices, and creative agencies
Luxury + Jewelry Brands
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Hospitality + Lifestyle
Hotels, restaurants, and experience-driven businesses focused on customer experience
Cultural + Public Institutions
Museums, civic organizations, and public-facing initiatives shaping community experiences
Events + Experiences
Trade shows, exhibitions, and branded experiences requiring end-to-end strategy
Client Industries
Architecture +
Built Environment
Architecture firms, landscape practices, urban design, and real estate development
Creative Studios
Branding studios, multidisciplinary design practices, and creative agencies
Luxury + Jewelry Brands
High-end product brands where narrative, positioning, and experience are tightly linked
Hospitality + Lifestyle
Hotels, restaurants, and experience-driven businesses focused on customer experience
Cultural + Public Institutions
Museums, civic organizations, and public-facing initiatives shaping community experiences
Events + Experiences
Trade shows, exhibitions, and branded experiences requiring end-to-end strategy
The Positioning Process
1. Understand
• Review current work, materials, and context
• Identify patterns, tensions, and gaps
• Clarify goals and constraints
2. Frame
• Define core strengths and differentiation
• Reframe offerings and positioning
• Identify target clients and opportunity areas
3. Translate
• Develop clear positioning and narrative
• Structure messaging and key ideas
• Make the strategy legible and actionable
4. Clarify
• Recommend next steps and priorities
• Align positioning with growth and delivery
• Provide a clear path forward
Testimonials
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